In the Shevchenko Kiev park an unusual VEGANOVILL flash mob was held as a part of the I'm a Vegetarian program by the Konstantin Kondakov Charity Foundation. A Veganovill vegetarian city with themed installations was established. Participants of the Kiev best dance studios demonstrated dance compositions. At the end of the event the participants formed the figure of a huge pulsating heart – the symbol of love and forgiveness.
Implementation period: 27.07.2013.
Project location: Kiev.
Purpose: to attract the attention of society to vegetarianism, healthy eating.
Objectives: to create conditions for large-scale positive changes in a vegan direction in Ukraine and abroad through a flash mob.
Target audience: residents of the city, the press, the power of the city, dancers and dance schools.
Resonance: 2 000 people.