Is implemented as a part of the Smile Makes Everyone Happier program.
This year we decided to take a few steps forward to spring: the grandmothers of the House to congratulate the staff of the Veterans’ nursing home, business partners, to carry out the photo contest in social networks, to prepare a surprise for female teachers of the Kiev region and congratulate a girl on the street.
Implementation period: March 7-11 , 2014.
Purpose and objectives: to give joy to girls, women and grandmothers, inspire for doing the good things.
Target audience: old women from a nursing home and staff of the Labor veterans home, retired teachers, partners and colleagues.
Resonance: 800 people.